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The Road To Fifa World Cup ‘26

Los Angeles will be at the epicenter of the 2026 FIFA World Cup. As a global city shaped by sport, culture, and multicultural communities, LA is uniquely positioned to lead the conversation as the world turns its attention to soccer.

For LA brands, the opportunity goes far beyond match-day moments. The World Cup will amplify the city’s influence—fueling year-long cultural momentum across neighborhoods, creators, fans, and communities that already live and breathe the game. Brands that show up with authentic, soccer-first content rooted in local culture will stand out and connect meaningfully with diverse, youth-driven audiences.

2026 is a chance for LA brands to represent the city on the world’s biggest stage. Those who invest early in culturally fluent storytelling, community partnerships, and on-the-ground activations won’t just participate in the moment—they’ll help define it.

Leadership Team

Sal Roses

Founder

With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.

Richard Molina

Sales Manager

Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

Alex Montiel

Marketing Director

Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

Yeyson Caballeros

Marketing Director

Los Angeles–based media strategist and creative producer working at the intersection of culture, sport, and community. He specializes in building media-led campaigns and live experiences that help brands connect authentically with diverse audiences.